It used to be just the middle of the week. Wednesday. Then it was known as hump day. Now it's known as "Hump Daayyee!" by a certain camel that's been getting a lot of attention lately.
Commercials are a necessary evil. They help television stations stay out of the red. They're sponsors of tv shows, actors and sports figures. While they pay for the privilege of advertising their products, they get a huge numbers of people exposed to what they're selling in return.
Back in the day a 30 minute television show used to be around 21 minutes long and commercials made up the 9 minute difference. Today, I'm not sure if it's the same but sometimes it seems I wait forever for the never-ending commercials to run, they get back to the program and within 10 seconds are back to another commercial. Some commercials aren't so bad to watch, some I watch with a quizzical look on my face and some make me or my family laugh out loud. Every single time.
I find it funny that although my young children get lost trying to find the hamper (that's been in the same place longer than they've been alive) to dump their dirty laundry, they do remember which banks offer a lollipop with a deposit, and are able to memorize entire 30 second scripts of their favorite commercials. All four of them can also recite an entire SpongeBob episode verbatim at the dinner table too, so why do I find stinky socks strewn around my kitchen?
And now, back to the commercials.
GEICO has some of the silliest commercials around. A basketball player hitting grocery items out of shopper's hands while telling them "No, no, no!"? A spelling bee with Old MacDonald? A camel walking through the office goading his fellow employees to say what day it is? Yep, yes, and oh yeah.
The only problem with a good commercial is the fact it can be too good for it's own good when most people enjoy the skit and forget what product they're advertising. I can name a handful of some of the best ones out there but come up empty when I try to recall what it's for. So from a marketing standpoint, is that commercial considered a success? Or is it anticlimactic that consumers enjoy the premise and 'hook' of a 30 second spot by walking around saying "Woop, woop!" with no intention of comparing car insurance rates?